Yoo Reader,

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We have an important topic today – DMs.

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More specifically, how to DM in a way where you don't blend in with all the other boring, lifeless, and easily resistible bots (so that you can actually land clients through DMs).

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And for the purpose of this newsletter, we'll be talking about Twitter DMs (though this applies to just about every other form of outreach – cold email, Instagram DMs, etc)

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But before I show you how to write irresistible DMs, I want to show you what you're up against…

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Exhibit #1:

Exhibit #2:

Exhibit #3:

Yeah…awful.

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None of them are personal whatsoever (just because they included my name doesn't make it personal).

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None of them give me a reason why I need their services.

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And none of them even bothered following up (Which in this case is a good thing because no one wants to hear their shit anyway).

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So as you can see, it doesn't take much effort to stand out.

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By just doing the "hard" work (i.e taking 1 minute to do some research on them) you'll get a much higher reply rate than the people above did.

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Not only that, but also a much higher chance of turning those leads into clients.

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Okay, time to move on to the meat.

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How To Craft Irresistible Outreaches

99% of my DMs are like the examples above.

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I'm sure that's the case with every creator on Twitter.

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So to stand out, it really doesn't take much.

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Some general principles to follow are:

1. Make it personal – Talk about something that shows you're interested in them as a person.

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1. Deliver it in a unique way – If you really want to stand out, consider sending a personalised video (or something else other than plain text). Yes, this might be more work, but you'll stand out from 99% of people since most people only send text messages.

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1. Show them proof your offer works – If you have a testimonial, case study (you can be your own case-study by the way), featured on a blog/magazine, or anything else that shows your offer works – include it in your pitch. The more proof you have, the better.

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1. Show them why they need it – Some people might not know if they need your services. Show them why they need it. Talk about how it solves their biggest pain points (get specific with this), or how it helps them achieve their desires (again, get specific).

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1. Show them the consequences of not taking action – I like to stay away from this, but it works in some scenarios – like when there is genuine urgency attached to your offer. Tell them why need to act now. But use your own judgement. Some audiences don't like this approach since it sounds very "red pill."

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The key with DMs though is to be personal.

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Ask yourself: "How can I write this so that they know this DM is specifically for them and not some AI copy/pasted crap?"

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And no, writing just their first name does NOT make it personal.

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• Show them you've taken interest in their content
• Talk about an interest you both have in common
• Tell them how one of their tweets hit you hard or had some transformation on you

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Also, treat your prospect like a friend. This is vital for success with DMs.

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Lay off the "professionalism."

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Everyone sounds like ChatGPT nowadays so the easiest way to stand out is to just be yourself.

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Lean into your personality.

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Your prospect will pick up on your authenticity which makes your DM 100x more personal (because now they know it's not some emotionless AI behind the screen).

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Here's a DM I sent that was full of personality:

This was sent to a big creator on Twitter – someone you've probably seen before.

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I'm not sure how responsive he is to DMs, but I doubt he answers all of them since he receives so many a day with 90% of them trying to pitch him a generic offer.

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Now this message isn't an outreach.

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But this still shows you that you can DM the big dawgs with huge followings and still get a response by being 100% authentic and personal.

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If I wanted to turn this into an outreach and pitch him my offer, I could subtly steer the conversation toward a more "business-y" topic, ask him if he has any problems related to my offer, give some free value to help him solve those problems to build trust, etc etc until I eventually pitch him.

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And if he doesn't respond, I'd follow up at least 5 times (1 follow up every 2-5 days). Sometimes they might just be busy or their DMs are a shitshow so they never saw your first DM. Always make sure to follow up.

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But if he has no problems and doesn't need my service, then I simply won't pitch him. It would not only be a waste of time, but it would look like I'm desperate and will ruin the rapport I built with him.

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Never pitch to someone who doesn't need your service.

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Anyways, that's all for today.

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Hopefully you learned what not to do as well as what to do.

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Enjoy your weekend, compadre.

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Now go land some clients!

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– Kyle