First of all, we are so back.

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I have a lot to talk about but in this newsletter, I want to talk about why size doesn't matter.

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You may not believe me, but I'm not lying when I say size doesn't matter.

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Yes, that means that even short can be a good thing.

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But you need a mix of it all.

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If you keep it only long or only short, it'll become a mouthful and boring.

No one likes when it becomes a mouthful.

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Okay time for the big reveal of what I'm talking about…

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Copy.

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(What did you think I was talking about you dirty lil dog?)

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Copy in this case is sentences, paragraphs, pages, etc.

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You gotta make your copy sing.

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In fact, take the time to read this, it'll make all of this clear:

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You need a mixture of short, medium, and long.

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We naturally talk like this – using a variety of short, medium, and long sentences.

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Which is why it's so easy to read, digest, and understand.

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So to make your copy sing, write like how you would speak.

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Don't just speak though, send it, and expect it to perform well.

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You still need to edit it.

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In fact bad copywriters neglect these 2 things (which is part of why they're bad):

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1. Writing like you speak
2. Editing relentlessly

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So to become a good copywriter, do those 2 things.

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Before you start editing, read your copy out loud multiple times.

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You'll find yourself catching places where it's hard to read or hard to say. Those are the places you want to rewrite.

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A lot of copywriters already know about this, but they still don't do it.

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Try doing those 2 things (writing like you speak and editing) next time you write copy and see how it goes. Chances are you'll see an immediate improvement.

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There you have it.

Now you know how to make your copy sing.

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Enjoy your weekend, amigo.

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– Kyle