Low prices hurt your brand, sales, reputation, and overall make your life much harder than it needs to be.

​

And no, I'm not exaggerating.

​

You see, charging low prices does a few things:

• Attracts low quality clients
• Makes your offer seem less valuable
• Makes your work perceived as low quality

​

I highly doubt you want that (unless your goal is to see how much time you can waste and how miserable you can make your life).

​

Low quality clients are a nightmare to deal with too.

​

They love asking for discounts, and micro-managing everything you do – these people will even tell you what to do even though YOU are the expert.

​

Never work with someone like that.

​

They tend to ruin your peace of mind.

​

Hopefully I've made it clear as day as to why you should stop working with low quality clients.

​

So, with that being said, let's look at how to land high-quality clients…

​

Attract High-Quality Clients

Charging higher prices is the first step to landing better clients.

​

When you charge higher prices, it does a few things:

• Attracts high quality clients
• Makes your offer seem more valuable
• Makes your work perceived as high quality

​

You might notice a pattern here – your prices tend to reflect the quality of your clients.

​

The lower you charge, the lower quality they tend to be.

The higher you charge, the higher quality they tend to be.

​

Now, that doesn't mean you should charge extortionate prices for something of little value.

​

If (and only if) the value you offer will make your client a lot more money than they invested, then charge a high price since they're essentially buying money at a discount.

​

Once you start charging higher prices, you need to stand by it.

Never lower your prices to suit someone else.

​

It's better to have 1 good client than 5 bad clients.

​

In fact, I would argue that 1 good client is better than 2 good clients and 1 bad client – because even though you have 2 good clients, that 1 bad client is enough to make your life hell.

​

So, charging prices is how you start landing high-ticket clients (I say the start because you won't land high ticket clients from price alone – you'll need social proof 99% of the time as well to actually land them).

​

But we don't just want to land clients. We want to retain them too.

​

And to do that, your delivery needs to be top-notch.

​

If you charge $5k for your service and your delivery is worth $500 – your client will leave you and might even do a chargeback (i.e they get a refund that's out of your control).

​

Even if your delivery is $5k, they might still leave you. A general rule of thumb I like to follow is to have my delivery worth at least 10x what I'm charging.

​

If I charge $5k, my client can expect to get $50k worth of value.

​

I advise you to do the same.

​

Because if the value your client gets is worth more than what you're charging, they have no reason to leave (again, because they're essentially buying money at a discount).

​

Work Less, Earn More

Working with high-ticket clients makes your life much easier.

​

• They're easy to work with
• They trust you'll deliver on your promise
• They're happy to pay whatever you're charging

​

They're the ideal clients to get.

​

Now, here's where it gets even better…

​

Let's say you charge $2,500/mo for email copywriting.

​

You only need 4 clients to hit $10k/mo, which will allow you to travel the world, invest more in your education, build systems, delegate work, etc.

​

And let's say you write 3 emails/week for each client – each email taking you about 30 minutes to outline, write, and edit (10 minutes outlining, 10 minutes writing, 10 minutes editing).

​

That's 90 minutes of work per week per client.

And with 4 clients, you're only working about 6 hours a week.

​

So for 18 hours of work per month, you can get paid 6-figures.

​

I know what you might be thinking…

​

"Yeah but who the hell will pay $2,500/month for 3 emails/week?"

​

If you follow my general rule of thumb, your emails should be making them at least $25k/mo.

​

Besides, if businesses can throw $2,500 at someone who does nothing but smile at the front desk, I'm sure they can pay you $2,500 for a 10x ROI.

​

So, 4 clients at $2.5k/mo (which is completely doable) will allow you to make 6-figures by working 18 hours a month.

​

And if you can add more leverage and value to your offer, you could even charge $5k/mo (you might have to do more than just 3 emails a week though – maybe some sales sequences, daily emails, list-building, etc).

​

There you have it, amigo.

​

Start charging higher prices, offer more value, and focus on high-ticket clients from now on – your bank, family, friends, and overall life will thank you. Hell, even your clients will thank you.

​

Hasta la vista, until next time.

​

– Kyle