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Write like a barber to triple your copy's impact
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Yo yo Reader, Today I got my hair cut so I could like shmexy while I write this newsletter. And as I was sitting on the chair, I had a random thought… The best barbers are great at cutting hair, just like the best writers are great at "cutting" words. You see, the best writers aren't necessarily great writers. They're great editors. Let me give you a barber analogy: You already have an amazing haircut. Your barber just needs to cut away the excess hair to reveal your haircut. Now, let's imagine your hair as words. Whenever you write, you're "growing your hair." And the more you write, the more your hair grows. Once you have a full head of hair, it's probably too much to deal with.
The same applies to your writing. And that's where you start cutting away the excess and spicing it all up. You remove words you don't need (cut your hair) and you make it look, sound, and feel better (style your hair). Okay, now let's see how we can put this into action... "There is no great writing, only great rewriting." — Louis D. Brandeis Whenever you sit down to write tweets, newsletters, or any other type of copy – I want you to try this 2-step process: 1) Write Set a timer for 30-60 minutes. Then, write. And when you write, do not edit. When you write and edit at the same time, it disrupts your workflow. You stop the creative juices from flowing at their full potential. You're basically just brain dumping everything that comes to mind. Once you've written everything you need down, move on to the next step. 2) Edit Again, set a timer for 30-60 minutes. Now this time, do not write while you edit. Your only focus should be cutting the excess away, like how a barber cuts away excess hair, until you're left with copy so good that it persuades you to buy your own product. It's that simple. Split your writing and editing sessions into two and I'll guarantee you'll write better. Okay amigo, that's all for today. Chow. – Kyle P.S. – You may have noticed this is my 2nd newsletter in 3 days. I know, that's not like me at all. But I want to try daily newsletters. So, would you like me to start posting daily? Reply "YES" if so. (don't worry, I'll always include value – I'll never leave you down when it comes to that) P.P.S – I'm cookin' up a FREE 7-day email course, stay tuned. |
The Mind and Motion Letter
Receive FREE Weekly Newsletters To 10x Your Mind, Body, Spirit, and Business. If you wish to unsubscribe at any point, feel free to do so. (Don't worry, I won't hold a grudge if you do).
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